Salesforce announced the general availability of Data Cloud Vector Database to help businesses unify and unlock the power of the 90% of customer data that is trapped in PDFs, emails, transcripts, and other unstructured formats
Businesses can now integrate unstructured data sources — such as call transcripts, online customer reviews, and support tickets — directly into customer profiles to gain a deeper understanding of customer needs and preferences. These enriched profiles enable teams to search through vast volumes of this data and to surface insights and content that can be used to enhance sales, service, marketing, and commerce experiences
With the new innovation in Data Cloud, businesses can now grow cost effectively by delivering transformative and integrated customer experiences across service, sales, marketing, AI, automation, and analytics.
Rahul Auradkar, EVP & GM, Unified Data Services & Einstein, Salesforce
Source: Salesforce
