Use Einstein Next Best Action to build AI-powered insights for a wide array of use cases. You can use point-and-click and programmatic functionality to build applications that predict anything surfaced through Salesforce. In Experience Cloud sites, you can add the Einstein Next Best Action component in your Experience Cloud page to set up data that uses flows, strategies, and the Recommendation object to create personalized offers and actions for your users using business logic and predictive models to refine those recommendations